Matching — online sales against form-entry leads by street address.
Share of leads in range that became an online sale.
Count of matched online sales credited to each source.
UTM source credited on a last-touch basis — the most recent submission from that address.
| UTM source | Leads | Sales | Conversion | Share of sales |
|---|
| Sale address | Matched lead address | Source | Lead date | Sale date | Match |
|---|
No form entry exists at this house number. Where a lead exists on the same street at a different number, it is shown as a possible typo — these are not counted as conversions.
| Sale address | Sale date | Nearby leads on same street |
|---|
No house number captured, so these can never match a sale. They remain in the lead denominator — excluding them would overstate conversion.